Wink

A more Human Paradigm

While digital assistant devices continue to face challenges around privacy, precision, and overall user experience, our team at argodesign explored how far those limitations might be pushed with Wink—a concept for a more human-centered interaction model that sought to balance personality with usability while addressing key friction points in the category.

To bring the concept to life, I wrote and directed a series of vignettes for a Fast Company feature depicting a day in the life of a Wink user. Working on a limited budget and casting internal employees, we embraced a scrappy production approach that kept the work grounded, unpolished, and aligned with the product’s in-development character.

Role: Director, Writer, Editor
Agency: argodesign