Realtor.com – Luther Himes IV

Dynamic Maps

Changing the Way People Search for Homes

When RDC introduced a genuinely new way to search for homes, I had the opportunity to lead development of some of the historically best performing broadcast and accompanying social assets for what became one of the company's largest ever product launches.

Visually distilling what was exciting about the new features— using dynamic color layers to visually parse deep data in real time— into our bold, sharp style, visual development influenced and complimented a holistic refresh by our internal brand team across everything from the App Store to billboards.

From designing all assets in Figma, to directing VO, to all animation, this was a singular marketing task on a truncated timeline for a truly innovative product.

Role: Motion Designer & Designer
Client: Realtor.com
Copywriter: John Benedict
Creative Director: Nuno Ferriera

Full Color

Lot Size

Augmenting an already robust filter set, the Dynamic Maps systems dovetail with familiar categories while allowing data previously buried in individual listing's to be surfaced and parsed at a glance.