Under Armour
Soho Flagship Store Launch
Working with their internal design team, I concepted and led the creation of a dynamic video loop for the 30’x16’ screen at the center of Under Armour's Soho Flagship store. The centerpiece of the retail experience, the assets utilized collected runner data from around the city and illustrated ideal NYC routes for runners.
Role: Motion Designer, Art Director
Client: Under Armour
Video assets on the store's 30' x 16', 8k screen
Assembled assets
Projects
Magic LeapUser Experience Design
USAA x NFLDirection
ApolloMotion Language System
MetaUI Vision
Sirius XMVision Exploration
EtihadFuture Vision
Realtor.comMotion Design
AppleTitle Design
T-MobileExperiential
Cognitive ScaleDesign Story
Patrón TequilaBrand Anthem
Magic Leap, Kinetic TypeBrand Identity
VRBO x FödaIdentity
NetflixProduct Design
Patrón Cocktail LabProduct Video
DellProduct Videos
DXCProduct Video
CitiMarketing
PhaidonIllustration
WaldoOrientation Animation
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Canvas by DellDocumentary Series