Under Armour
Soho Flagship Store Launch
Working with Under Armour’s internal design team, I concepted and led the creation of a dynamic video loop for the 30’x16’ central screen in the brand’s SoHo flagship store. Serving as the focal point of the retail experience, the installation used aggregated runner data from across the city to visualize ideal running routes throughout New York.
Role: Motion Designer, Art Director
Client: Under Armour
Video assets on the store's 30' x 16', 8k screen
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