Under Armour

Soho Flagship Store Launch

Working with their internal design team, I concepted and led the creation of a dynamic video loop for the 30’x16’ screen at the center of Under Armour's Soho Flagship store. The centerpiece of the retail experience, the assets utilized collected runner data from around the city and illustrated ideal NYC routes for runners.

Role: Motion Designer, Art Director
Client: Under Armour

Video assets on the store's 30' x 16', 8k screen 

Assembled assets


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