Citi

Product Offerings

At Razorfish, I worked on a wide variety of content for Citi, a tentpole account, over several years— app explorations, UX flows, experiential concepts— both internal and customer-facing.

I directed these broadcast spots as part of a broader marketing campaign around partner card programs.

Role: Director, Editor
Agency: Razorfish
Client: Citi

Citi, "Momentum"

Citi, "Partners"

Projects

Magic LeapUser Experience Design

ApolloMotion Language System

USAA x NFLDirection

AppleTitle Design

Patrón TequilaBrand Anthem

Realtor.comMotion Design

T-MobileExperiential

MetaUI Vision

EtihadFuture Vision

Sirius XMVision Exploration

Cognitive ScaleDesign Story

Magic Leap, Kinetic TypeBrand Identity

Under ArmourMotion Design

VRBO x FödaIdentity

DXCProduct Video

NetflixProduct Design

DellProduct Videos

Patrón Cocktail LabProduct Video

WaldoOrientation Animation

PhaidonIllustration

WinkProduct Design

Larkin Lane FilmsBrand Identity

Design StoriesVideo Production

Canvas by DellDocumentary Series

© 2025 Luther Himes IV