Kinetics

Brand Refresh Exploration

During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.

Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap

In Situ Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)

Projects

Magic LeapUser Experience Design

ApolloMotion Language System

MetaUI Vision

Sirius XMVision Exploration

EtihadFuture Vision

USAA x NFLDirection

AppleTitle Design

T-MobileExperiential

Patrón TequilaBrand Anthem

Realtor.comMotion Design

Cognitive ScaleDesign Story

Under ArmourMotion Design

VRBO x FödaIdentity

NetflixProduct Design

Patrón Cocktail LabProduct Video

DellProduct Videos

DXCProduct Video

CitiMarketing

PhaidonIllustration

WaldoOrientation Animation

WinkProduct Design

Larkin Lane FilmsBrand Identity

Design StoriesVideo Production

Canvas by DellDocumentary Series

© 2024 Luther Himes IV