Brand Refresh Exploration

During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.

Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap

In Situ Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)


Magic LeapUser Experience Design

USAA x NFLDirection

AppleTitle Design

ApolloMotion Language System


Patrón TequilaBrand Anthem

MetaUI Vision

Cognitive ScaleDesign Story

Sirius XMVision Exploration

Under ArmourMotion Design

VRBO x FödaIdentity

NetflixProduct Design

Patrón Cocktail LabProduct Video

DellProduct Videos

DXCProduct Video


EtihadFuture Vision


WaldoOrientation Animation

WinkProduct Design

Larkin Lane FilmsBrand Identity

Canvas by DellDocumentary Series

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