Kinetics
Brand Refresh Exploration
During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.
Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap
In Situ Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Projects
Magic LeapUser Experience Design
USAA x NFLDirection
AppleTitle Design
ApolloMotion Language System
T-MobileExperiential
Patrón TequilaBrand Anthem
MetaUI Vision
Cognitive ScaleDesign Story
Sirius XMVision Exploration
Under ArmourMotion Design
VRBO x FödaIdentity
NetflixProduct Design
Patrón Cocktail LabProduct Video
DellProduct Videos
DXCProduct Video
CitiMarketing
EtihadFuture Vision
PhaidonIllustration
WaldoOrientation Animation
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Canvas by DellDocumentary Series