Kinetics
Brand Refresh Exploration
During a holistic brand refresh at Magic Leap, I partnered with internal brand design and marketing teams to lead exploration of kinetic type as a foundational element of the identity system, defining how motion could carry across the brand. This work investigated how typographic movement could be consistently expressed across the website, operating system, out-of-home, and broader marketing ecosystem.
Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap
In Situ Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
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EtihadFuture Vision
Canvas by DellDocumentary Series
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