Kinetics
Brand Refresh Exploration
During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.
Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap
In Situ Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Projects
Magic LeapUser Experience Design
ApolloMotion Language System
MetaUI Vision
Sirius XMVision Exploration
EtihadFuture Vision
USAA x NFLDirection
AppleTitle Design
T-MobileExperiential
Patrón TequilaBrand Anthem
Realtor.comMotion Design
Cognitive ScaleDesign Story
Under ArmourMotion Design
VRBO x FödaIdentity
NetflixProduct Design
Patrón Cocktail LabProduct Video
DellProduct Videos
DXCProduct Video
CitiMarketing
PhaidonIllustration
WaldoOrientation Animation
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Design StoriesVideo Production
Canvas by DellDocumentary Series