Kinetics
Brand Refresh Exploration
During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.
Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap
In Situ Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Projects
Magic LeapUser Experience Design
USAA x NFLDirection
ApolloMotion Language System
MetaUI Vision
Sirius XMVision Exploration
EtihadFuture Vision
Realtor.comMotion Design
AppleTitle Design
T-MobileExperiential
Cognitive ScaleDesign Story
Patrón TequilaBrand Anthem
Under ArmourMotion Design
VRBO x FödaIdentity
NetflixProduct Design
Patrón Cocktail LabProduct Video
DellProduct Videos
DXCProduct Video
CitiMarketing
PhaidonIllustration
WaldoOrientation Animation
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Canvas by DellDocumentary Series