Kinetics

Brand Refresh Exploration

During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.

Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap

In Situ Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)

Kinetic Type Signage (After Effects)

Projects

Magic LeapUser Experience Design

ApolloMotion Language System

USAA x NFLDirection

AppleTitle Design

Patrón TequilaBrand Anthem

Realtor.comMotion Design

CitiMarketing

T-MobileExperiential

MetaUI Vision

EtihadFuture Vision

Sirius XMVision Exploration

Cognitive ScaleDesign Story

Under ArmourMotion Design

VRBO x FödaIdentity

DXCProduct Video

NetflixProduct Design

DellProduct Videos

Patrón Cocktail LabProduct Video

WaldoOrientation Animation

PhaidonIllustration

WinkProduct Design

Larkin Lane FilmsBrand Identity

Design StoriesVideo Production

Canvas by DellDocumentary Series

© 2025 Luther Himes IV