Cocktail Lab 

Patrón's Bartending Platform

Patrón Tequila invested heavily in collecting and cataloging a massive database of cocktail recipes, but navigating the huge amount of mixes and ingredients became untenable for casual users. My team developed the Cocktail Lab, an interface for conversationally navigating the overwhelming data, first as a web interface and later as an Alexa experience.

I helped develop the user experience through motion explorations and user flows and directed, edited, and animated product videos for both versions of the application.

Cocktail Lab Product Video

Role: Director, Motion Designer
Agency: Razorfish
Client: Patrón Tequila

Cocktail Lab Alexa Experience Product Video


Magic LeapUser Experience Design

USAA x NFLDirection

AppleTitle Design

ApolloMotion Language System


Patrón TequilaBrand Anthem

MetaUI Vision

Cognitive ScaleDesign Story

Magic Leap, Kinetic TypeBrand Identity

Sirius XMVision Exploration

Under ArmourMotion Design

VRBO x FödaIdentity

NetflixProduct Design

DellProduct Videos

DXCProduct Video


EtihadFuture Vision


WaldoOrientation Animation

WinkProduct Design

Larkin Lane FilmsBrand Identity

Canvas by DellDocumentary Series

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