Cocktail Lab
Patrón's Bartending Platform
Patrón Tequila invested heavily in collecting and cataloging a massive database of cocktail recipes, but navigating the huge amount of mixes and ingredients became untenable for casual users. My team developed the Cocktail Lab, an interface for conversationally navigating the overwhelming data, first as a web interface and later as an Alexa experience.
I helped develop the user experience through motion explorations and user flows and directed, edited, and animated product videos for both versions of the application.
Cocktail Lab Product Video
Role: Director, Motion Designer
Agency: Razorfish
Client: Patrón Tequila
Cocktail Lab Alexa Experience Product Video
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