Patrón's Bartending Platform
Patrón Tequila invested heavily in collecting and cataloging a massive database of cocktail recipes, but navigating the huge amount of mixes and ingredients became untenable for casual users. My team developed the Cocktail Lab, an interface for conversationally navigating the overwhelming data, first as a web interface and later as an Alexa experience.
I helped develop the user experience through motion explorations and user flows and directed, edited, and animated product videos for both versions of the application.
Cocktail Lab Product Video
Role: Director, Motion Designer
Agency: Razorfish
Client: Patrón Tequila
Cocktail Lab Alexa Experience Product Video
Projects
Magic LeapUser Experience Design
ApolloMotion Language System
MetaUI Vision
Sirius XMVision Exploration
EtihadFuture Vision
USAA x NFLDirection
AppleTitle Design
T-MobileExperiential
Patrón TequilaBrand Anthem
Realtor.comMotion Design
Cognitive ScaleDesign Story
Magic Leap, Kinetic TypeBrand Identity
Under ArmourMotion Design
VRBO x FödaIdentity
NetflixProduct Design
DellProduct Videos
DXCProduct Video
CitiMarketing
PhaidonIllustration
WaldoOrientation Animation
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Design StoriesVideo Production
Canvas by DellDocumentary Series