Cocktail Lab
Patrón's Bartending Platform
Patrón Tequila built a large-scale database of cocktail recipes, but the volume and complexity of ingredients made it difficult for casual users to navigate. In response, my team developed Cocktail Lab, a conversational interface for exploring the dataset—first as a web experience, and later as an Alexa integration.
I contributed to the UX through motion explorations and user flows, and directed, edited, and animated product videos for both versions of the application.
Cocktail Lab Product Video
Role: Director, Motion Designer
Agency: Razorfish
Client: Patrón Tequila
Cocktail Lab Alexa Experience Product Video
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