Kinetics
Brand Refresh Exploration
During a holistic brand refresh, I worked with the internal Magic Leap brand design and marketing teams exploring the implementation of kinetic type as a foundational principle of the brand identity and how it could be expressed across everything from the website and operating system to out-of-home and marketing.
Role: Motion Director, Animator
Agency: argodesign
Client: Magic Leap
In Situ Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Kinetic Type Signage (After Effects)
Projects
Magic LeapUser Experience Design
USAA x NFLDirection
ApolloMotion Language System
Patrón TequilaBrand Anthem
AppleTitle Design
Realtor.comMotion Design
T-MobileExperiential
Design StoriesVideo Production
MetaUI Vision
CitiMarketing
EtihadFuture Vision
Sirius XMVision Exploration
Cognitive ScaleDesign Story
Under ArmourMotion Design
VRBO x FödaIdentity
DXCProduct Video
NetflixProduct Design
DellProduct Videos
Patrón Cocktail LabProduct Video
WaldoOrientation Animation
PhaidonIllustration
WinkProduct Design
Finger on the Pulse NYCIllustration
Larkin Lane FilmsBrand Identity
Canvas by DellDocumentary Series